Why outdated shipping costs cost you money
Carriers adjust their prices regularly, often at the turn of the year. That doesn't change the flat shipping costs in your eBay listings. If the old amounts stay in place, you pay the difference yourself on every sale.
With just a few listings, that's quickly fixed. With hundreds of listings, different package sizes, and multiple carriers, finding the affected listings becomes the real work.
Step 1: Update your shipping rates
In eOptima, open Shipping rates. You apply the carrier prices from DHL, DPD, and Hermes from the built-in catalog with one click; your own adjustments stay protected, and deleted rates stay deleted.
Then check whether weight tiers, package types, and surcharges match your actual terms. If you have individual business customer rates, enter them as your own rates.
Step 2: Start the shipping analysis
Sync your listings and start the shipping analysis. It compares every shipping option with the matching active rates and shows differences with the current amount, target, and difference—separated by currency.
With the “Outdated rates only” toggle in the listings overview, you can also see all listings with a rate difference at a glance.
Step 3: Review recommendations and transfer them in bulk
Check the recommendations. If another rate fits better, select it; dismiss anything that doesn't fit. Then select the remaining recommendations and transfer them to eBay together.
In the change queue, you can see for each change whether eBay has applied it. The history records the old and new shipping costs.
Special case: eBay business policies
If you use business policies for shipping, many listings often share the same shipping policy. eOptima never changes this shared policy; it only adjusts the listing being edited.
If you want to change all listings that use a policy at once, edit the policy yourself directly on eBay.
Example calculation
A fictional example: after the increase, a parcel up to 2 kg costs you €0.50 more. With 300 sales a year, you lose €150.00 in margin if you don't adjust your shipping costs.
How much a price increase actually affects you depends on your terms, package sizes, and sales volume. So always check your own rates.